Crämm

Concept
Naming
Corporate ID

Aiming to open a space of avant-garde unisex cosmetics with personal service anda exquisite attention the owner commissioned Creatique to give identity to this new project, which will be the first salespoint in Valencia for exclusive brands such as Ami Iyök, Bioeffect, Dafna, Le Pure, Oskia, L:A Bruket, (Malin+Goetz), Grown alchemist, Absolution, De Cure, Sepai, Twelve, Medik8 and Perricone.

We propose several workpaths in order to select, together with the customer, the winning proposal, to end up creating a unique identity in increasingly competitive environment online and offline market. We finally found the word Cramm, which takes us to the Swedish word for cream (“kräm”), a proposal that we complete with the tagline “unisex cosmetics studio”, to summarise and reaffirm the spirit and positioning of the brand.