Tier1fx

Strategy
Branding
Corporate ID

Fully convinced that a fair Forex model is possible, TIER1FX is an ambitious enterprise, willing to change the rules in the nowadays market, placing in first place transparency and honesty for all solutions and services to gain the clients loyalty. Their business model is exclusively based on their customers satisfaction. It has been proven and verified by KPMG.

Tier1fx Estrategia y Branding

Methodology and working stages:

1. Consultancy and brand strategy.
2. Brand Refresh and new brand handbook.
3. New website UI-UX and design/art direction.
4. Corporate materials.

Tier1fx Estrategia y Branding
Tier1fx Estrategia y Branding

Besides, a deep knowledge of the company was accomplished through weeks of video conferences, interviews and workshops, we considered relevant to come close to the client and know them in detail in the present phase, to find the right message, claim, and tone. After understanding the brand’s current situation and creating an appropriate briefing with the client, we come to define the strategy and plan of action. Following the briefing guidelines, we created and validated the new brand’s identity:

Tier1fx Estrategia y Branding
Tier1fx Estrategia y Branding

The brand restyling goal is to procure a balanced, modern and flexible identity to convey its innovative nature as well as the disruptive positioning of the enterprise. The digital, techy looking stands out.

Tier1fx Estrategia y Branding
Tier1fx Estrategia y Branding
Tier1fx Estrategia y Branding
Tier1fx Estrategia y Branding

Emphasizing its disruptive personality and its gaze into the future is crucial which is achieved through the diagonal cut featured on its traits. The symbol is the trademark for responsive layouts and its chromatic palette enhances the digital tone. The use of lowercase letters reinforces the boutique concept.

Tier1fx Estrategia y Branding
Tier1fx Estrategia y Branding

The 4 stages have been carried on to come up with the basics of the Brand Refresh phase. This allows us to begin with the two next stages simultaneously, so we assessed the UI/UX for the new website in collaboration with two teams specialised in development and implementation, Brooktec and Secuoyas while we work directly with the client on planning, designing and developing the marketing collaterals.

Tier1fx Estrategia y Branding
Tier1fx Estrategia y Branding
Tier1fx Estrategia y Branding
Tier1fx Estrategia y Branding
Tier1fx Estrategia y Branding
Tier1fx Estrategia y Branding
Tier1fx Estrategia y Branding
Tier1fx Estrategia y Branding
Tier1fx Estrategia y Branding
Tier1fx Estrategia y Branding
Tier1fx Estrategia y Branding

We produce high quality printing in small runs and standard formats. All the pieces of the stationery have the same materials being the cards the most special ones with a matting of Matérica Cobalt with high relief.

Tier1fx Estrategia y Branding
Tier1fx Estrategia y Branding
Tier1fx Estrategia y Branding

We enable T1 of consistent communication and sales tools that allow becoming more professional and transmitting its differential value.