Auloc
Branding
Digital
Branding
Digital
What was the goal when creating the visual identity for the newco Auloc?
Firstly, defining the main values and providing them with an iconography and their own visual universe to building up a unique and differentiated brand identity.
Secondly, creating the brand identity that allows Auloc to distinguish its value proposition from that of its competitors, this being a benchmark of maximum quality and professionalism in the construction and tool sector.