Auloc

Branding
Digital

What was the goal when creating the visual identity for the newco Auloc?
Firstly, defining the main values ​​and providing them with an iconography and their own visual universe to building up a unique and differentiated brand identity.
Secondly, creating the brand identity that allows Auloc to distinguish its value proposition from that of its competitors, this being a benchmark of maximum quality and professionalism in the construction and tool sector.