Miller & Marc

Strategy
Event

Miller & Marc is a brand that challenges the status quo of the world of optics. With its revolutionary commitment, it manages to democratize the purchase of artisanal products designed in Spain and manufactured in Italy at affordable prices. It appeals to a rational and tangible benefit such as the competitive advantage of the sale price that responds to a very clear consumer insight: Why is such a necessary product so expensive? Who takes the money? Why the glasses at a good price are of such poor quality?